Description
IGNOU BRL-102 Solved Assignment English Medium 2026-27
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
BBA (Retailing)
[Valid from 1st July, 2026 to 30th June, 2027]
First Semester
TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-102
Course Title : Introduction to Retail Marketing
Assignment Code : BRL-102/TMA/2026-27
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) SHORT TYPE QUESTIONS
1. What do you understand by the term “marketing mix”? Explain with an example. (10)
2. What are the types of consumer decision making process? (10)
3. Explain the influence of situational variables on shopping behaviour. (10)
4, What are the main types of selling? (10)
5. What are the qualities of effective sales person? (10)
6. What determines customer needs? (10)
7. Explain SPANCO Sales process. (10)
(B) ESSAY TYPE QUESTIONS
8. Describe Retail Promotion. What are the types of Retail Promotion and how does Retail Promotion impact Consumer Buying Behaviour? (15)
9. How does Advertising help in Product Promotion? And explain various categories of advertising with specific examples.(15)
Submission of the completed assignments:
1. Those students who are appearing in December 2026 Term End Examination they have to submit latest by in 15 October 2026.
2. Those students who are appearing in June 2027 Term End Examination they have to submit latest by in 15 March 2027.
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