Description

TUTOR MARKED ASSIGNMENT

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COURSE CODE : IBO-02

COURSE TITLE : International Marketing Management

ASSIGNMENT CODE : IBO-02/TMA/2023

COVERAGE : ALL BLOCKS

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Maximum Marks: 100

Attempt all the questions:

1. (a) Why do firms go international? Explain with the help of examples from Indian context.

(b) In what manner do political system and economic factors influence international marketing? Answer with suitable examples.

2. Under which mode of entry the international business firm can start international marketing without any investments abroad? Explain it along with its merits and limitations.

3. Write short notes on the following:

(a) Telemarketing

(b) GATS

(c) Personal selling

(d) Packaging for international markets

4. Differentiate between the following:

(a) Direct and indirect selling channel

(b) Domestic agents and domestic merchants.

(c) Domestic and international marketing communications.

(d) Primary and Secondary data

5. Comment on the following statement:

(a) International marketing research is full of complexities.

(b) Price is an important element of marketing mix.

(c) Analysis of legal conditions is a very critical component in selecting foreign markets.

(d) Poor presentation will undo the entire market research exercise. 

IBO2, IBO 2 ENGLISH MEDIUM