BRL-114 Solved Assignment English Medium 2025-26

Description

IGNOU BRL-114 Solved Assignment English Medium 2025-26

Bachelor of Business Administration in Retailing (BBARIL)
ASSIGNMENTS 2025-26
[Valid from 1st July, 2025 to 30th June, 2026]
Fifth Semester

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-114
Course Title : VISUAL MERCHANDISING & STORE PLANNING
Assignment Code : BRL-114/TMA/2025-26
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What are the elements of visual merchandising? (10)
2. What are the various types of retail formats? Give suitable examples. (10)
3. Explain the in-store merchandise presentation for furniture, homewares, and home décor Accessories. (10)
4. What do you mean by mannequins? Discuss its different types in detail. (10)
5. Explain the display approach and presentation of white goods and brown goods in a retail store. (10)
6. Define online visual merchandising. Describe the factors related to visual merchandising that must be taken care of while planning to design a hotel. (10)
7. Discuss how ‘colour’ acts as a tool of communication. (10)
(B) Essay Type Questions
8. Discuss the Watches, Eyewear/Sunglasses, Fine and Fashion Jewellery categories of in-store merchandise presentation for fashion apparel? (15)
9. Write short notes on any three:
a) Store ambience
b) Kiosks
c) FMCG
d) Lightings

BRL114, BRL 114