BRL-111 Solved Assignment English Medium 2025-26

Description

IGNOU BRL-111 Solved Assignment English Medium 2025-26

Bachelor of Business Administration in Retailing (BBARIL)
ASSIGNMENTS 2025-26
[Valid from 1st July, 2025 to 30th June, 2026]
Fifth Semester

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL-111
Course Title : RETAIL CONSUMER BEHAVIOUR
Assignment Code : BRL-111/TMA/2025-26
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Explain the term targeted marketing with the help of suitable examples. (10)
2. What is impulsive buying behavior? What are the various factors that influences impulsive buying behavior? (10)
3. Explain in detail how has online consumer behavior influenced the traditional retail stores? (10)
4. Write about the concept of cross-cultural influences on retail consumers and its importance. (10)
5. What are sociocultural beliefs? How do they impact retail, explain with the help of some examples. (10)
6. Explain the role of store atmosphere and physical cues in consumer decision making process. (10)
7. What is IOT (internet of things)? Discuss the importance and implications of IOT. (10)
(B) Essay Type Questions
8. What do you understand by the terms “social and cultural influencers”? Elucidate the various ways in which these influencers affect the shopping behavior. (15)
9. a) Explain about personalization and customization in brief.
b) “More and more retailers are using social media for promoting their products and services”. Explain with the help of some examples.

BRL111, BRL 111