BRL-101 Solved Assignment English Medium 2026-27

Description

IGNOU BRL-101 Solved Assignment English Medium 2026-27

BACHELOR OF BUSINESS ADMINISTRATION (BBA)
BBA (Retailing)

BRL–101: OVERVIEW OF RETAILING

ASSIGNMENTS
2026–27

[Valid from 1st July, 2026 to 30th June, 2027]
First Semester

TUTOR MARKED ASSIGNMENT (TMA)

Course Code: BRL–101
Course Title: Overview of Retailing
Assignment Code: BRL–101/TMA/2026-27
Coverage: All Blocks

Maximum Marks: 100

Attempt all the questions.
(A) SHORT TYPE QUESTIONS
1. Explain various challenges faced by Indian retailers. Discuss how is technology adoption costlier affair for small retail players. (10)
2. Discuss cultural and social factors which influence retail consumer behaviour and also distinguish between buyer and consumer. (10)
3. What do you understand by sourcing? What steps you would intend to adopt in identifying suppliers for a retail unit? (10)
4. (a) Explain the role of financial management in retailing.
(b) Briefly explain the tasks performed in a retail firm. (5+5)
5. Discuss the benefits of GST to the retail industry. Explain how will external and internal security help retailers and customers. (10)
6. Discuss the significance of technology in retailing. Explain the factors which influence technology selection in retailing. (10)
7. Describe the attractiveness of rural markets in India. Distinguish how are rural retailing formats different from urban retailing formats. (10)

(B) ESSAY TYPE QUESTIONS
8. Explain the cash and carry concept. Discuss the areas where careers can be built up in the retailing field and also describe the popular forms of retail employment. (10)
9.(a) Define Business ethics. Briefly discuss the ethical dimensions of retailing.
(b) Describe the non-ethical behaviour in retail business. List out the benefits of managing ethics in the workplace. (10)