Description

MTTM (First Year) Assignments Booklet 2024 (January & July Academic Cycles) Applicable for June and December 2024 TEE

MTTM 8: MICE Management

(Tutor Marked Assignment)

Course Code: MTTM 115

Programme: MTTM

Total Marks: 100 

Assignment Code: MTTM115/TMA/2024

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. Give an overview of the types, roles and responsibilities of Meeting Planners. 20

2. Explain the concept of Incentive travels and its benefits to organisations as a motivational tool. Prepare a 3-day incentive travel itinerary. 20

3. Discuss possible mishaps which can happen on convention days and suggest ways howconvention planners and organisers can  tackle them. 20

4. Describe the role of venue designing and food and Beverages services in generating favourable impression of attendees. 20

5. Explain the SERVQUAL technique and the service gap concept used in service industry to evaluate quality and customer satisfaction. 20

6. Describe the different types of convention centres. Explain how the site/location for a largescale convention is selected. 20

7. Outline the main responsibilities of a Travel Show Manager. Discuss the importance and benefits of travel fairs/travel marts for the participating companies and the host destination respectively. 20

8. Discuss possible factors beyond the control of meetings organisers which can impact quality or customer satisfaction. Suggest back-up plans for any two of such factors. 20

9. Write short notes on the following in about 150 words each: 4X5=20

i) Specific needs of Business traveler

ii) On site management

iii) Pre and Post Convention Tours

iv) Professional Convention Organizers (PCOs)

10. Discuss the role of the government and other organizations in developing and promoting India as a MICE destination. 

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MTTM115, MTTM 115