MMPM-9 Solved Assignment 2024

Description

MMPM-9 Solved Assignment 2024 For January 2024 and July 2024 sessions

Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA(OL) / Master of Business Administration(Marketing Management) (MBAMM)/ Post Graduate Diploma in Marketing Management (PGDIMM)/Post Graduate Diploma in Services Management (PGDISM)

ASSIGNMENT For January 2023 and July 2023 sessions

MMPM-009: Retail Management

(Last date of submission for January 2023 session is 30th April, 2023 and for July 2023 session is 31st October, 2023) 

M.M.P.M-09

MANGEMENT

ASSIGNMENT

Course Code : MMPM-009

Course Title : Retail Management

Assignment Code : MMPM-009/TMA/January/2023

Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2024 session is 30th April, 2024 and for July 2024 session is 31st October, 2024.

1 a) Distinguish and discuss the terms retail and retailing. By using secondary data and internet sources bring out the evolution of the retail sector since the last decade and a half. Highlight the nature, structure, growth, challenges and opportunities that are available to the sector.

1. b) Discuss the concept and the essence of the theory of wheel of retailing with a suitable illustration.

2 a) Explain the importance of strategic planning process in the context of retail business. Pickup any retail business of your choice and discuss the process.

1. b) What is retail life cycle theory? Discuss the various stages of the retail life cycle and explain their role and importance as a tool for business development.

3 a) When and how locational decisions assume importance in retailing? Explain the locational decisions theories that would help in making the right choice. Illustrate with a suitable example.

1. b) Explain the terms retail product mix and merchandising with examples. How would you go about planning merchandising for a new brand of premium readymade garments for men?

4 a) Discuss the importance and essence of store atmospherics. What are the key components of store atmospherics that you are familiar with? Elaborate.

1. b) Discuss the relationship of sourcing and inventory management in retail business. Discuss the steps involved in sourcing and highlight their significance. 

****************

(Last date of submission for January 2024 session is 30th April, 2024 and for July 2024 sessions is 31st October, 2024) 

MMPM9. MMPM 9