Description
MMPM-6 Solved Assignment 2025 For January 2025 and July 2025 Sessions
Master of Business Administration (MBA)/ Master of Business Administration (Online) MBA (OL) / Master of Business Administration (Marketing Management) (MBAMM)/ Post Graduate Diploma in Marketing Management (PGDIMM)
ASSIGNMENT For January 2025 and July 2025 Sessions
MMPM-006: Marketing Research
(Last date of submission for January 2025 session is 30thApril, 2025 and for July 2025 sessions is 31st October, 2025)
Course Code : MMPM-006
Course Title : Marketing Research
Assignment Code : MMPM-006/TMA/JAN/2025
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment to the coordinator of your study centre. Last date of submission for January 2025 session is 30th April, 2025 and for July 2025 session is 31st October, 2025.
1. Discuss the role of new technologies in marketing research.
2. Discuss the main sources of primary and secondary data used in marketing research.
3. Data about a firm’s advertising expenditure and the corresponding sales figure over a period of five months are given in the following table.
Month 1 2 3 4 5
Advertising Expenditure (Thousand Rupees) 8 9 8 9 10
Sales (Thousand Rupees) 12 13 14 15 16
Estimate the linear regression of sales on the advertising expenditure and Hypothesis Testing interpret the results
4. What are the areas of application of big data in marketing research? Discuss.
5. Write short notes on following:
a. Importance of Research Design
b. Conjoint analysis
c. Logistic Regression analysis
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