BRL-15 (2022-23)

Description

TUTOR MARKED ASSIGNMENT (TMA)

Course Code : BRL–15

Course Title : IT APPLICATION IN RETAIL

Assignment Code : BRL–15/TMA/2022-23

Coverage : All Blocks

 Maximum Marks: 100

Attempt all the questions.

(A) Short Type Questions

1. What is e-retailing? Explain the components of e-retailing. 

2. List the steps for Advanced Customer Analytics. 

3. What is information technology? What are its applications? 

4. Distinguish between the following:

a) Location Hierarchy and Time Hierarchy

b) Interior display and window display

c) Magnetic stripe readers and Fingerprint readers

d) Information System (IS) and Database Management System (DBMS)

5. Write short notes on the following:

a) Impact of IT on retail business

b) POS Station Security Methods

c) Retail reporting

d) Features of the Retail Loyalty Programme

6. Briefly comment on the following:

a) “Retail is about detail and accurate details help in taking the right decisions”.

b) “The POS system can provide standard and customized reports to the retailer”.

c) “Networks and telecommunications are the important components of information systems”.

d) “Retailers are racing to become better at slicing and dicing reams of data they collect from multiple channels”.

7. Discuss the benefits and considerations of implementing a CRM system. 

(B) Essay Type Questions

8. State the various transactions to be performed under the goods dispatch picking function through MMS.

9. What do you understand by campaign management? Discuss the process of implementing campaign management.

BRL15, BRL 15 ENGLISH MEDIUM