Description

MTTM (First Year) Assignments Booklet 2024 (January & July Academic Cycles) Applicable for June and December 2024 TEE

MTTM 9: UNDERSTANDING TOURISM MARKETS

(Tutor Marked Assignment)

Course Code: MTTM 9

Programme: MTTM

Total Marks: 100 

Assignment Code: MTTM9/TMA/2023

Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.

1. “For understanding tourism market, a strong research data base is required”. Explain this statement with the help of examples. 20

2. Why is it important to segment tourist markets? Discuss the various factors considered for segmenting tourism markets. 20

3. What are the various sources of information about a tourist destination? How is this information relevant for tourists? 20

4. Write an essay on the potential and dimensions of Indian Domestic tourism. 20

5. Why is UK an important source market for Indian tourism? Discuss the profile of British tourists visiting India. 20

6. List the different types of emerging tourism activities. Enumerate the basic differences between Market – led and Alternative tourism products and their marketing styles. 20

7. How can we market India to the Gulf countries? Give suggestions. 20

8. Discuss the market constraints for the development of tourism in India. How can we overcome these challenges? 20

9. Identify the reasons why NRI’s constitute a major source market for Indian tourism. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them. 20

10. Write short notes on the following in about 150 words each: 4X5=20

a) Time share market

b) Types of travel motivators

c) Emerging travel trends

d) Influence of social media on tourist decision making process

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MTTM9, MTTM 9