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MTTM 9: UNDERSTANDING TOURISM MARKETS
(Tutor Marked Assignment)
Course Code: MTTM 9
Programme: MTTM
Total Marks: 100
Assignment Code: MTTM9/TMA/2023
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.
1. What is meant by Tourism Markets? Discuss the importance of intra-regional and inter-regional tourism flow in the context of Indian tourism market.
2. Explain the various types of information which should be generated to enable effective tourism marketing decision making.
3. Why do we need to segment markets? Discuss the various tourism market segmentation variables.
4. How is East-Asia Pacific region an important tourism generating market for India. Explain with suitable example.
5. Define Market research and its purpose in tourism industry. Explain the survey methodologies in market research.
6. Write a detailed note on the potential and dimensions of Indian domestic tourism.
7. Discuss the characteristics of Japanese and Chinese outbound tourism market respectively.
8. Differentiate between NRI and PIOs. As the Marketing manager of a tour operation company,
discuss the various issues which you will have to address while targeting these market segments.
9. Explain with suitable examples the market constraints in developing Indian tourism industry.
10. Write short notes on the following
a) Destination specific travel motivators
b) Market-led tourism
c) Alternative forms of tourism
d) Forecasting in tourism
MTTM9, MTTM 9 ENGLISH MEDIUM
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