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MTTM 15: Meetings, Incentives, Conferences and Expositions
(Tutor Marked Assignment)
Course Code: MTTM 15
Programme: MTTM
Total Marks: 100
Assignment Code: MTTM15/TMA/2023
Note: This TMA consists of ten questions, out of which you have to attempt any five. The question carries 20 marks each and should be answered in about 500 words. Send your TMA to the Coordinator of your Study Centre.
1. Explain the concept of Business travel and MICE tourism. State the special needs of the business traveler as compared to general tourists.
2. Write a detailed note on ‘Convention Management.
3. What do you understand by ‘Incentive Travel’? Prepare an itinerary for an Incentive tour for Executive Levels of a firm for a destination within India.
4. How do MICE contribute to successful operations of high-end hotels and resorts?
5. Discuss the importance and role of Sponsors in marketing and promotion of Conventions.
6. Who is a Meeting Planner? Describe his/her role at different stages of planning for an Event.
7. For what purpose are Trade Fairs and Exhibitions usually organized? Outline the role of major players involved in planning, designing and organizing Trade fairs?
8. Discuss the various areas that would require a special set of planning as far as MICE is concerned.
9. As the Manager of a Travel Agency, how will you attract business travelers and increase your Agency’s Business travel share?
10. Explain the term “Marketing Plan’. How will you develop a Marketing Plan for an Event?
MTTM15, MTTM 15 ENGLISH MEDIUM
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