MER-9 Solved Assignment 2023-24

Description

MER-9 Solved Assignment 2023-24 for July 2023 and January 2024 Session

Master of Arts (Entrepreneurship) (MAER)

M.E.R-09 MARKETING MANAGEMENT

TUTORIAL MARKED ASSIGNMENT

COURSE CODE : MER-009

COURSE TITLE : MARKETING MANAGEMENT

ASSIGNMENT CODE : MER-009/TMA/2023-2024

COVERAGE : ALL BLOCKS

Maximum Marks: 100

Note: Attempts all the questions:

1) a) Summarise impact of government regulations affecting marketing practices in rural India. (10+10 Marks)

1. b) Compare and contrast the concept of micromarketing with that of mass customisation.

2) What is Marketing Research? Explain the steps involved in the Marketing Research with examples. (5+15 Marks )

3) Write short notes on the following: (4×5 Marks )

1. a) Price determination
2. b) Market Communication
3. c) Personal selling process
4. d) Social marketing

4) Differentiate between the following: (4×5 Marks )

1. a) Market skimming and penetration pricing strategies.
2. b) Marketing research and marketing information system.
3. c) Selling and marketing.
4. d) Micro and macro environmental variables.

5) Comment briefly on the following statement: (4×5 Marks )

1. a) “Marketing help to create awareness about the product among the consumers and helps them in decision making”.
2. b) “Advertising is nothing but salesmanship in print”.
3. c) “An educated buyer makes a better buyer”.
4. d) “Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”. 

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MER9, MER 9