BHC-5 Solved Assignment 2025-26

Description

IGNOU BHC-5 Solved Assignment 2025-26

Diploma in Apparel Merchandising
Assignments for students admitted in
July 2025 and January 2026 sessions

Course Code :BHC-005
Course Title : Basics of Apparel Industry and Entrepreneurship
Assignment No. : BHC-005/AST/TMA-1/2025/2026

Note: The assignment has three sections. It contains questions, which require long, medium and short answers. A long answer should not exceed 700 words. Medium answers should not exceed 400 words each. Short answers should not exceed 100 words each.

A) Long Answer Questions Maximum Marks: 30 (30 x 1 = 30)
Attempt any One of the following:
1) Describe how the segmentation process is carried out in the Indian apparel market
2) What is meant by Foreign Direct Investment (FDI)? Describe the key benefits and challenges linked to FDI.
3) Describe the concept of a brand portfolio, and explain the role of the merchandiser in
branding, along with the key factors that influence brand success

B) Medium Answer Questions Maximum Marks: 40 (20 x 2 = 40)
Attempt any Two of the following:
1) Explain the process of communication and discuss the barriers that can hinder effective communication
2) Explain the merchandising process in detail.
3) Discuss the classification of retailers.
4) Write about e-commerce in the apparel industry.

C) Short Answer Questions Maximum Marks: 30 (5 x 6 = 30)
Write short notes on any Five of the following:
1) Product life cycle
2) Brand Equality
3) Hypermarkets
4) Cutting Department
5) Skill set for merchandising
6) Brand portfolio
7) Online retailing

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