MCO-6 EM (2023-24)

Description

MCO-6 Solved Assignment English Medium 2023-24 for July 2023 and January 2024 Session

Master of Commerce (M.Com)

Second Semester Assignments 2023-2024

For July 2023 and January 2024 admission cycle

M.C.O-06 MARKETING MANAGEMENT

TUTOR MARKED ASSIGNMENT

COURSE CODE : MCO-06

COURSE TITLE : MARKETING MANAGEMENT

ASSIGNMENT CODE : MCO-06/TMA/2023-2024

COVERAGE : ALL BLOCKS

Maximum Marks: 100

Attempt all the questions:

1. a) Summarise the impact of government regulations on marketing practices in rural India.

b) Compare and contrast the concept of micromarketing with that of mass customisation. (20)

2. What is distribution mix? What interconnectedness it has with promotion mix? (20)

3. Write short notes on the following:

a) Price determination

b) Market communication

c) Personal selling process

d) Social marketing

4. Differentiate between the following: (4×5)

a) Market skimming and Penetration pricing strategies.

b) Marketing research and Marketing information system.

c) Selling and Marketing.

d) Micro and Macro environmental variables.

5. Comment briefly on the following statement: (4×5)

a) Marketing helps to create awareness about the product among the consumers and helps them in decision making.

b) “Advertising is nothing but salesmanship in print.”

c) “An educated buyer makes a better buyer.”

d) “Marketing mix strategies should be different at various stages in the Product Life Cycle (PLC)”.